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The Attractions of Itoman City and What You'll Learn from This Article

Itoman City Rotary Club

By car from Naha AirportApprox. 30 min.Itoman City is an area brimming with diverse attractions, ranging from peace memorials that recount the history of the Battle of Okinawa to crystal-clear seas, delicious cuisine, and hands-on experiences.

In this article, we’ll give you a comprehensive guide to the top 20 must-see spots in Itoman, along with recommendations for family-friendly activities, driving routes, and how to make the most of sightseeing buses!

This article is for...
◆ For those who want an overview of tourist attractions in Itoman City
◆ For those who want to enjoy Itoman with their children or as a family
◆ For those looking for gourmet spots and hidden gems in Itoman
◆ For those who want to drive around Itoman in a rental car or tour bus

You can enjoy the main island of Okinawa!
Click here for recommended tour ranking.

 

18 Must-See Spots in Itoman

Family

Itoman City offers a wide range of attractions, from historic sites dedicated to peace to natural landmarks, hands-on facilities, and culinary hotspots. From must-see classics to hidden gems, here are 18 carefully selected spots!

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Himeyuri Tower · Himeyuri Peace Memorial Museum

Bus Tour: Himeyuri Tower

A must-see when visiting Itoman—one of Okinawa’s most iconic attractionsPeace Education SitesIt is.

This memorial, dedicated to the Himeyuri Student Corps and their teachers who lost their lives during the Battle of Okinawa, is located on the site of a cave (gama) where many of the victims perished.

The adjacent museum features an exhibition of historical photographs, personal effects, and video testimonies from survivors. It is a place where you can truly reflect on the horrors of war and the importance of peace. If you’re traveling to Okinawa, this is a spot you should definitely visit.

Basic Information on the Himeyuri Tower and Himeyuri Peace Memorial Museum
Address: 671-1 Aza Ihara, Itoman City, Okinawa Prefecture
Access: 30 minutes by car from Naha Airport

 

Peace Memorial Park

[Okinawa/Southern Okinawa/1 Day] Peace Memorial Park (Maebaru Hill & Okinawa Normal School Students' Memorial Tower) & Himeyuri Tower Tour ★ Guided Tour (With Transportation Included)

Known as “the site where the Battle of Okinawa came to an end”Maebaru HillIt is the largest peace park in southern Okinawa, stretching across .

The park is dotted with numerous symbols of peace, including the Foundation of Peace, the Peace Memorial Hall, and the National Okinawa War Dead Cemetery. The view of the beautiful coastline stretching out to the southeast is also breathtaking.

The children's playground also features a large play structure called "The Egg of Life," so it's a great spot for families.

Basic Information on Peace Memorial Park
Address: 444 Maebaru, Itoman City, Okinawa Prefecture
Access: 35 minutes by car from Naha Airport

 

Okinawa Peace Memorial Museum

Okinawa Peace Memorial Museum

Located within the Peace Memorial Park, it houses records and testimonies of the Battle of OkinawaA Museum Where You Can Learn in DepthIt is.

The museum houses wartime photographs, personal effects, and video testimonies from survivors, providing a detailed account of what the Battle of Okinawa was like. It is a popular destination for everyone from high school students on field trips to general tourists.

Basic Information on the Okinawa Prefectural Peace Memorial Museum
Address: 614-1 Mabuni, Itoman City, Okinawa Prefecture
Access: 35 minutes by car from Naha Airport

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Foundation for Peace

Foundation for Peace

This is a group of stone monuments located within the Peace Memorial Park, on which are engraved the names of all those who lost their lives during the Battle of Okinawa.

Regardless of nationality, military status, or civilian status,More than 240,000 peopleThe names of the victims are engraved here, and the site attracts many visitors from both Japan and abroad as a symbol of the pledge for peace. It is a sacred site where many people gather every year on June 23, “Memorial Day.”

Basic Information on the Foundation of Peace
Address: 444 Mabuni, Itoman City, Okinawa Prefecture 901-0333
Access: 35 minutes by car from Naha Airport

 

Maebaru Hill

Maebaru Hill

This historic site, located on a hill known as the site of the final fierce battle of the Battle of Okinawa, forms a corner of the Peace Memorial Park.

On the hill are monuments erected by various prefectures and organizationsMore than 50 memorial towers...are lined up here. In stark contrast to the blue sea spreading out below, memories of the war are quietly etched into this place. This is a place I highly recommend visiting for anyone who wishes to reflect deeply on peace.

Basic Information on Maebaru Hill
Address: 901-0333 Maebaru, Itoman City, Okinawa Prefecture
Access: Approximately 40 minutes by car from Naha Airport

 

Okinawa Peace Memorial Hall

Okinawa Peace Memorial Hall

This facility, located within the Peace Memorial Park, was built to pray for world peace.

height45 metersInside the tower stands the Okinawa Peace Memorial Statue, whose solemn presence touches the hearts of all who see it. Sculptures created by artists from around the world are also on display in the surrounding area, creating a space where art and peace come together.

Basic Information on the Okinawa Peace Memorial Hall
Address: 448 Mabuni, Itoman City, Okinawa Prefecture 901-0333
Access: Approximately 40 minutes by car from Naha Airport

 

Ryukyu Glass Village

Bus Tour: Ryukyu Glass Village

At one of the largest Ryukyu glass studios in the prefecture, you can enjoy shopping for Okinawan souvenirs and participating in hands-on workshops.Popular SpotsIt is.

Not only can you watch artisans create blown glass up close, but the hands-on experience of making your very own original glass is also incredibly popular!More than 1,000 varietiesThere are also plenty of shops offering a wide selection of colorful glassware, so everyone from kids to adults can enjoy themselves.

Ryukyu Glass Village Basic Information
Address: 169 Fukuchi, Itoman City, Okinawa Prefecture
Access: 30 minutes by car from Naha Airport

▼Click here for a bus tour of Ryukyu Glass Village▼

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Awamori Masahiro Gallery

Awamori Storage Facility

Founded in 1883 (Meiji 16)This gallery, operated by the long-established "Masahiro Shuzo," offers a fun way to learn about the history and culture of awamori.

While touring the awamori production process, you can also sample and purchase award-winning aged awamori and limited-edition gin. This is a spot we recommend not only to spirits enthusiasts but also to anyone interested in Okinawa’s traditional culture.

Basic Information on the Awamori Masahiro Gallery
Address: 5-8-7 Nishizaki-cho, Itoman City, Okinawa Prefecture 901-0306
Access: 20 minutes by car from Naha Airport

 

Roadside Station Itoman

Roadside Station Itoman

The southernmost "Roadside Station" in JapanIt is a popular stop on the Itoman sightseeing route.

Spanning a vast area of approximately 10,000 tsubo, the site features a variety of facilities, including the “Umanchu Market” for direct sales of agricultural products, the “Fish Center” for fresh seafood, the “Yukura” local products hall, and a food court with about 90 seats.

You definitely have to try their famous “Shikama Sandwich”—a hearty sandwich that’s 50 centimeters long!

Roadside Station Itoman Basic Information
Address: 4-20-1 Nishizaki-cho, Itoman City, Okinawa Prefecture
Access: 20 minutes by car from Naha Airport
Hours: 9:30 a.m. to 6:00 p.m. (Open year-round)

▼Click here for bus tours that stop at roadside stations▼

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Itoman Farmers' Market
Umanchu Market

Itoman Market

Located inside the Itoman Roadside Station, this farmers' market features fresh vegetables and fruits delivered directly from local farmers.

Okinawa-exclusive agricultural products such as bitter melon, island garlic chives, mangoes, and pineapples, etc.reasonable priceYou can find it there. Its freshness and affordability—which even locals highly recommend—are its main draws, and it’s so popular that lines form even before it opens.

Basic Information on the Itoman Farmers' Market (Umanchu Market)
Address: 4-20 Nishizaki-cho, Itoman City, Okinawa 901-0306, Japan
Access: 25 minutes by car from Naha Airport

 

Itoman Fisheries Cooperative Fish Market

Route D: Roadside Station Itoman

The Itoman Fisheries Cooperative Fish Center is,A casual spot to enjoy fresh seafoodIt is a popular spot.

With a selection of sashimi, seafood bowls, and prepared dishes, the appeal lies in being able to savor the bounty of the Okinawan sea right there on the spot.

Basic Information on the Itoman Fisheries Cooperative Fish Market
Address: 4-19 Nishizaki-cho, Itoman City, Okinawa Prefecture 901-0306
Access: 25 minutes by car from Naha Airport

 

Sea Grape Farm: Umin-do

sea grapes (Caulerpa lentillifera)

Located about a 20-minute drive from Naha Airport, in a scenic setting surrounded by sugarcane fieldsA Multi-Activity Spot Featuring Sea GrapesIt is.

The “Sea Grape Picking Experience” at the aquaculture farm is a huge hit with kids! You can enjoy fresh, morning-picked sea grapes sold directly from the farm, as well as the popular “Sea Grape Ice Cream” and sea grape soba noodles. There are also BBQ and camping sites on-site, making it a great spot for those looking to relax and unwind.

Basic Information on the Sea Grapes Farm "Umin-michi"
Address: 1931 Maezato, Itoman City, Okinawa Prefecture
Access: 25 minutes by car from Naha Airport

 

Tea House Makabe Chinaa

Okinawa soba (thick noodles served in a pork soup)

Located in the Makabe district of Itoman City,Making the Most of a Traditional Japanese HouseThis is a restaurant specializing in Okinawa soba and Okinawan cuisine.

This hidden gem is popular for its warm, "homey" atmosphere—it feels like coming back to Grandma’s house—and has a wide following that ranges from locals to tourists. Since they close once they sell out, we recommend visiting early.

Basic information about Chinaa Makabe Tea House
Address: 223 Makabe, Itoman City, Okinawa Prefecture
Access: Approximately 40 minutes by car from Naha Airport
Hours: 11:00 a.m. to 4:00 p.m. (Closed Sundays and Mondays)

 

Itoman Fishermen's Restaurant

Itoman Fishermen's Restaurant

Located near Itoman Fishing Port, serving local seafood...A Dining Hall Where You Can Enjoy a Dynamic Dining ExperienceIt is.

This restaurant offers a wide variety of seafood dishes made with fresh seafood unique to the fishing town of Itoman, and the portions are generous. Its charm lies in its unpretentious atmosphere—it’s the kind of place even local fishermen frequent. It’s the perfect spot for anyone in Itoman City looking to enjoy a hearty seafood meal.

Itoman Fishermen's Restaurant Basic Information
Address: 4-17-7 Nishizaki-cho, Itoman City, Okinawa Prefecture 901-0306
Access: 25 minutes by car from Naha Airport

 

Beautiful Beach Itoman

Beautiful Beach Itoman

At an artificial beach where you can safely enjoy swimming in the ocean,Especially popular with familiesThis is the spot for the

There is a safe, pool-style swimming area where even small children can play with peace of mind. With a spacious lawn and a year-round BBQ area, it’s the perfect spot to relax. On weekends, it’s bustling with families!

Basic Information on Mimi Beach Itoman
Address: 1-6-15 Nishizaki-cho, Itoman City, Okinawa Prefecture 901-0306
Access: 25 minutes by car from Naha Airport

▼Click here for packages that let you enjoy Okinawa's beaches to the fullest▼

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Daitohama Beach

Daitohama Beach

Located in the southern part of Itoman City, where unspoiled nature remainsHoley beachIt is.

The tide pools among the rocky shores are home to tropical fish and other marine life, making them a popular spot for people who enjoy snorkeling and exploring the rocky shores. Here, you can experience the rugged beauty of the natural ocean—a completely different atmosphere from the well-maintained tourist beaches.

Basic Information on Daitohama Beach
Address: Daito, Itoman City, Okinawa 901-0334
Access: Approximately 40 minutes by car from Naha Airport

 

Cape Kyan

Okinawa Prefecture, Cape Kyan

Located near the southernmost tip of the main island of Okinawa, at a height ofA cliff 10 to 20 meters highIt's a scenic spot with towering cliffs.

The cape marks the boundary between the Pacific Ocean and the East China Sea, and from the lighthouse and observation deck, you can enjoy a panoramic view of the vast ocean. It is part of the “Kyan and Arasaki Coasts,” designated as a National Scenic Spot and Natural Monument, and at the tip of the cape stands the “Tower of Peace,” a memorial monument erected in 1969.

Basic Information on Cape Kyan
Address: 901-0354 Kyan, Itoman City, Okinawa Prefecture
Access: Approximately 40 minutes by car from Naha Airport

 

Arasaki Beach

Arasaki Beach

On par with Cape KyanNationally Designated Scenic Spots and Natural MonumentsThis scenic spot on the coast offers views of dramatic cliffs and the blue ocean.

With few tourists, this is a particularly hidden gem among nature spots in Itoman City. The contrast between the rugged cliffs and the blue sky and sea creates a breathtaking view that any photographer will definitely want to capture!

Basic Information on Arasaki Beach
Address: 901-0353 Tsukuri, Itoman City, Okinawa Prefecture
Access: 35 minutes by car from Naha Airport

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Famous Foods and Dining Spots in Itoman City

Okinawa Gourmet Complete Guide! A compilation of exquisite Okinawan cuisine and popular local restaurants for sightseeing

Itoman City, known as a fishing town, offers a variety of culinary delights, including fresh seafood, Okinawa soba, and other local specialties.A Treasure Trove of FoodHere are four must-try culinary delights you won't want to miss!

▼Click here for recommended tours that include meals▼

 

Okinawa Soba and Soki Soba

Okinawa soba (thick noodles served in a pork soup)

There are many restaurants serving Okinawa soba scattered throughout Itoman City.

We especially recommend “Chadokoro Makabe China,” which charms visitors with its traditional Japanese house atmosphere. The Soki Soba, topped with pork on the bone (soki), is,The Mild, Savory Flavor of DashiIt’s absolutely delicious. Be sure to try this nostalgic taste of Okinawan home cooking.

 

Seafood Delicacies (Imaiyu Market, Itoman Fishermen's Cafeteria)

Gourmet Seafood in Okinawa

As one of Okinawa’s leading fishing towns, Itoman offers a wide variety of seafood delicacies.

At the “Itoman Imai-yu Market,” sashimi and seafood bowls that you can eat right there are popular. At the “Itoman Fishermen’s Cafeteria,”Fresh Seafood Direct from the Fishing PortThere’s a wide variety of dishes featuring these ingredients. Both are iconic spots for Itoman cuisine!

 

Mozuku and Sea Grapes

Seafood Bowl with Fresh Seafood from Okinawa and Sea Grapes

When it comes to Okinawa’s signature seaweed delicacies, mozuku and umibudo come to mind. Itoman City is known for itsPlace of OriginIt is also famous as a

At “Umi-budo Farm Umin-do,” you can buy fresh sea grapes—harvested that very morning—shipped directly from the farm, and enjoy unique menu items such as sea grape ice cream and sea grape soba. You can also easily pick them up at the Itoman Roadside Station.

 

Local Delicacies at Roadside Station Umanchu Market

Okinawa soba (thick noodles served in a pork soup)

The food court at Roadside Station Itoman and the Umantchu Market both offer a wide variety of local culinary delights.

The menu features a wide variety of dishes, including the famous “Shikama Sandwich” (50 centimeters long), fresh sashimi platters, Okinawan soba, and grilled island pork. It’s a great place to drop by while sightseeing.easeThat's another appealing aspect, too.

▼Click here for more information on Okinawan cuisine▼

 

Recommended for Families with Kids! How to Enjoy Sightseeing in Itoman

Starry Sky Photos: Itoman, Chinen

Itoman City is a family-friendly area where history and nature come together. It offers plenty of hands-on activities and nature spots that kids will love, so be sure to check them out!

 

Hands-On and Craft-Based Attractions

Awamori Ryukyu Glass

There are several hands-on attractions in Itoman City that children can enjoy.

At “Ryukyu Glass Village,” you can create your own original glassware through a glassblowing workshop, and at “Umi-budo Farm Umin-do,”Sea Grape Picking ExperienceYou can enjoy both of these activities. They’re experiences that will captivate everyone from kids to adults! Another great thing is that you can enjoy them even on rainy days.

▼Click here for plans that let you experience Okinawan crafts▼

▼Click here for more details on Okinawa craft workshops▼

 

Nature & Ocean Attractions

Tropical Beaches and Children

If you're looking to enjoy the beach, we recommend "Mimi Beach Itoman," which features a safe, pool-style swimming area.

If you want to enjoy playing on the rocks and observing marine life, the tide pools at “Odohama Beach” are the best!

The “Kakihana Higawa” spring is another hidden gem where it’s nice and cool, and the kids love it. One of Itoman’s charms is that it has plenty of places where kids can play freely in nature.

 

Sample Itoman Driving Tour Route

Couples, Travel, Road Trips

Itoman City is easily accessible from Naha Airport, making it very convenient to explore by rental car. Here are two suggested itineraries—one for a half-day and one for a full day—that let you see the sights efficiently!

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Half-Day Driving Tour (Morning Start)

Kouri Bridge, Kouri Island Drive

For those with limited time, we recommend this tour, which packs in all the major attractions.

You can follow this itinerary: Naha Airport → Roadside Station Itoman (souvenirs and local cuisine) → Himeyuri Tower and Museum → Peace Memorial Park (Foundation of Peace, Maebaru Hill) → Cape Kyan. The total travel time isAbout 3 to 4 hoursSo, this is a tour where you can enjoy peace education and breathtaking views all at once.

 

One-Day Road Trip Itinerary (Popular Spots + Hidden Gems)

drive

This is a well-rounded tour designed for those who want to fully enjoy Itoman for a whole day.

Morning: Naha Airport → Sea Grape Farm “Umin Michi” (hands-on activity) → Ryukyu Glass Village (hands-on activity and shopping). Lunch: Tea House Makabe China (Okinawa Soba). Afternoon: Himeyuri Tower → Peace Memorial Park → Odobama Beach (beach activities) → Cape Kyan → Arasaki Beach → Roadside Station Itoman (souvenirs). Packed with so many activities,Experience the Full Charm of ItomanYou can really feel it!

 

How to Use the Itoman Sightseeing Bus and Tips for Getting Around

drive

If you don’t have a rental car, the “Ito-chan mini” city tour bus is a great way to explore Itoman. Make the most of it and enjoy your time in Itoman!

"Ito-chan mini" runs throughout Itoman CityOn-Demand Shared TransportationThat's right. All you have to do is call to make a reservation—specifying the bus stop, time, and number of passengers (up to 15 minutes before departure)—and the bus will come to your designated stop. The fare is reasonable, ranging from about 300 to 600 yen depending on the distance.

1-Day Pass (1,000 yen)If you take advantage of this service, you can explore the city even more affordably. Since the buses won’t come unless you make a reservation, it’s important to check the bus stops for the places you want to visit in advance. You can enjoy the main attractions even without a rental car, so be sure to give it a try!

▼Click here for bus tours that take you to popular tourist spots▼

▼More Information on Bus Tours in Okinawa▼

 

Frequently Asked Questions (FAQ) About Itoman Tourism

Q. How do I get to Itoman City, and what are the best ways to get around as a tourist?

It’s easily accessible, located about a 30-minute drive (by rental car) from Naha Airport. While a rental car is the most convenient way to get around the city, if you don’t have a car, you can use the Itoman City Sightseeing Bus, “Ito-chan mini.” This is an on-demand bus service that requires a phone reservation at least 15 minutes before boarding, and fares range from about 300 to 600 yen. You can explore the area even more affordably by using a one-day pass (1,000 yen).

Q. What are some recommended spots in Itoman City for families with children?

For families with children, we recommend “Mimi Beach Itoman.” It features a safe, pool-style swimming area where even young children can play in the ocean with peace of mind. You can also enjoy glassblowing at “Ryukyu Glass Village” and sea grape picking at “Sea Grape Farm Umin-do.” Since these activity facilities are open even on rainy days, you can enjoy them regardless of the weather.

Q. Can I visit all of Itoman City’s tourist attractions in one day?

If you rent a car, you can efficiently visit all the major attractions in a single day. A popular itinerary combines the Himeyuri Tower, Peace Memorial Park, Ryukyu Glass Village, Roadside Station Itoman, and Cape Kyan. Since you’ll want to take your time exploring the peace memorial sites, we recommend getting started in the morning.

 

summary

drive

Itoman City is an area that encapsulates the charms of southern Okinawa, combining historic sites dedicated to peace, beautiful natural scenery, hands-on activities, and culinary delights.

From Naha Airport30 min.Another attraction is its excellent accessibility. Be sure to explore the diverse sights of Itoman City by renting a car or taking the “Ito-chan mini” city bus!

This area is perfect for families with children, couples, and solo travelers alike.

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